Tag Archives: staging

FREE Home Staging Interior ReDesign Seminar on Thursday, May 28th!

stagingCome by Church Street Flooring & Design in downtown Franklin, TN to learn the secrets of Interior ReDesign. This is using what you have to make a more beautiful and functional space. In this economy – wouldn’t it be great to learn some tips and techniques that don’t cost much?

4 expert stagers are putting together their years of experience and sharing with you. This seminar is free and open to the public but will be of most interest to those looking to make their living spaces more comfortable, relaxing and inviting – without breaking the bank!

Light finger foods, and door prizes, and some great networking.
Event is from 6-7:30PM on Thursday, May 28th, 2009.
RSVP to me at liz@afreshspace.com or 615-509-1933 to save your spot.

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bins can hide a multitude of sins…

I was having a really nice conversation with Chad Hunter today about professional organizing (he’s a graphic designer but wants to know more about my field – which I can totally understand because everyone does). During our chat, I used the phrase “bins can hide a multitude of sins.” I love the way this flows. And it is so true. I use bins when I organize and when I stage.

There are so many different kinds of bins but my 2 favorites are Rubbermaid Totes and Sterilite “holey bins”.

The Rubbermaid bins are terrific because they seal and store just about anything. I recommend these for out of season items, storing things when you have your house on the market and need to declutter, and for garages, basements and attics. They are sturdy and easy to tote and stack. Just don’t forget to label. I highly recommend created an inventory list and placing it inside a large Ziploc bag, or laminating it, then attaching it to the side. At the very least, take a big Sharpie and write on the side. Nothing is more frustrating than digging around in bins looking for what you need.

The Sterilite bins are my favorite for inside pantries, cabinets, on shelves. I ubinse one on the passenger side floorboard of my car to corral miscellaneous items that need to be returned places and to hold my paint swatches and first aid kit. I have one for medicines and one for pet items like Heartguard and flea control in the cupboard over my pantry. Using the basic organizing principle of grouping like with like, one is labeled “medicines” and one is labeled “pets”. One of the best features of these bins which most people don’t know is that the grey handles flip up so the bins can stack. You can label them easily either with a label maker or, using the holes, tie cute labels on.

When staging a home, I always recommend both of these bins. First the Rubbermaid ones to clear out the clutter and store items that won’t be needed while the house is being shown. Once the home sells, they are easily moved to the new home.

The Sterilite bins I use everywhere to conceal clutter in such a way that the home looks neat and organized but the homeowner can still find what they need. One of the biggest problems homeowners face when selling a house is keeping it looking neat. These bins will do the trick. The best deal I’ve found on these is at Big Lots – they always have them in stock unless I am shopping there in which case I have bought all of them. So don’t go there right after me. You won’t find any.

I also recommend having a large bin of some sort hanging around in a central area so if a showing is coming up (and agents are notorious for this: “We’re at the end of the street and wondered if we could come see the house”), the homeowner can throw all the junk (dirty dishes, papers, cat) in the bin and take it with them in the car when they leave.

I had one of my favorite agents, Gennifer Mallard, call me recently to tell me how terrific one of the houses we worked on was looking and she said the homeowner had bins everywhere. There were “too many bins” but she didn’t have the heart to say anything. I said, “how can there ever be too many bins?”

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vacant home staging – just don’t love ‘em

I have been teaching seminars lately – partly as a marketing endeavor but also as a way to clarify my thoughts on organizing and life in general. My seminars this week are on time management but I’ve made the focus goal setting and prioritizing. This went over well in my session yesterday (had about 30 people attend!), and I had some great handouts which people really seemed to like focusing on specific tips.

I’ve been giving a lot of thought over the last year about my own goals and priorities, and made the decision a while back to go with my gut on what I want to do with my career and my company. And I realized that I really didn’t like staging vacant homes. I’m good at it and can make some money doing it. But there are a couple of things about it that really contradict who I am. Such as:

  1. I don’t like having a lot of “stuff”. When you stage vacant houses you have to have a lot of furniture and accessories. This entails gathering the stuff, storing the stuff, and then moving the stuff around. I have an 1100 square foot house that is very tidy and organized. I like my little house – we moved here on purpose for the lifestyle of downtown Franklin living. I don’t have space for a lot of stuff.
  2. I don’t really like moving the stuff around. I’m not extremely physically strong, and especially after cancer treatment 2 years ago, my stamina isn’t exactly always at top performance. So I always end up dragging my husband into moving furniture which he doesn’t get paid for (and he complains about that – let me tell you!). Granted, it’s great “quality” time together but not all that romantic. And my muscles always ache afterwards.
  3. I hate de-staging. All that packing up, moving everything back to the storage unit, slogging around in the rain (because it will inevitably rain on de-staging days), etc.
  4. I don’t like having to rent furniture from others. Renting from a rental company involves contracts and time commitments plus dealing with delivery dates and other annoying things. Renting from other stagers involves a constant worry of damaging something.

I’ve decided to refer out my vacant home staging jobs to those who love it. I referred out two jobs last week. I know two great stagers who love vacants so I sent one job to each of them. They each got the job which is fabulous for them, and good for me. I know they’ll do a good job so I look like the hero for referring them. They make some money doing what they love – and they’ll each give me a small referral fee which is nice but not totally necessary. So it’s a win-win all the way around.

I’ve decided that my own priorities need to take precedence over what I think I “should” do as a business owner, and really focus on what I love to do. This was the main point of my talk – to set your goals and look at what is really important. I firmly believe that if you keep those goals in mind and do what you love, the business will come. The caveat is that you need to be clear about what you do so that others can understand it. Otherwise, how will they hire you if they don’t know exactly what you do! But that’s a whole ‘nother topic.

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staging vignettes

stagingA lot of times when I look at staging a vacant house, it can get somewhat cost prohibitive to fully stage everything. The rule of thumb is to highlight the great features, do the main living area, entry areas, dining room and eat in areas, bathrooms and the kitchen. I recently did a vacant house here in Franklin. Very nice home that had been on the market a while when it was occupied. The owner had a lot of stuff in the house which made it very difficult to actually SEE the house. Now that it was vacant, I went in with the realtor and we did some key areas as it was going back on the market. We were on a tight budget so we went with some vignettes.

stage2I relate a vignette to what you might see in a shop window – a small display that highlights a certain space. I didn’t fully stage each room – just a portion – to give a feel for what the room could be and how it could be used. This can also give some scale and proportion to the room. I was really pleased with how this turned out. Here’s some photos that show the whole room, then focus in on a vignette.

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staging and pre-listing inspections

I recently went on a staging consult for a realtor and her client to evaluate what was going on with this house. It had sat on the market for over a year with barely a showing. This realtor just got the listing, as the original agent wasn’t doing a whole lot. There were a lot of the usual culprits such as bad floral wallpaper in the kitchen, a poor staging job (done by the realtor – some realtors are pretty good stagers too – but this one – yikes!), dingy windows, overgrown and poorly maintained landscaping, etc.

One of my first recommendations for this 10 year old house was a pre-listing inspection, primarily because of numerous maintenance issues I noted such as light fixtures hanging off of the exterior, needed caulking in the bathrooms, funky odor in the house. The realtor brought it up as well – and, as it turns out, for good reason. The inspector found some significant structural concerns, a pretty major leak in the crawl space from the dishwasher, quite a few electrical and roofing issues, and almost fractured his ankle in a concealed hole in the backyard.

The out-of-town owner was initially a bit freaked out by the report but once she calmed down and looked at it more clearly, she realized that it’s better to know NOW what the buyers inspector may find. This particular inspector is extremely thorough (full disclosure: he’s my husband – so I do know how picky he is) but that’s what you want. You do not want to be stuck in a situation, especially in today’s market, with a legitimate contract that gets blindsided by an inspection bringing to light all of the things you should have know up front – and corrected. No inspector can find everything but taking care of these issues ahead of time can end up saving the deal in the end. Savvy realtors know this – the ones who are really looking out for their clients.

Being extremely familiar with inspections, especially pre-listings, we have seen everything from mold to wild animals living in crawl spaces, to major leaks under showers to serious electrical issues. None of these things would be really obvious to someone living in the house (except the wild animals, maybe!) but imagine how this looks to the buyer!

So get that inspection done – take care of as many issues as you can – and help keep the contract you get. Staging can only get you so far – personally, I’d rather you took care of the inspection issues before I did any staging. A solid, well maintained house is the one that sells . . . and stays sold.

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